A CPG company must understand Market size and market share for the products in their portfolio to determine performance in each market they sell into, adapt current strategies, and plan for the future. Point of Sale (PoS) actuals data are reported back to a CPG company through a 3rd party data service like Nielsen, IRI, Kantar, or NPD. The 3rd party data is combined with internal product and financial data that is housed in an ERP. The Qlik Platform is a natural fit for the market share analytics use case because a brand manager or marketer can explore all of their market share data, without boundaries, at the speed of thought leading to unexpected insights.
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CompanyBI TECHNOLOGY
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In software licence sales, project implementation, technical support & maintenance, training and consultancy with more than 20 years of experience.
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In software licence sales, project implementation, technical support & maintenance, training and consultancy with more than 20 years of experience.
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ServicesBI TECHNOLOGY
BI Technology Offers Custom, Onshore Support for both Qlik Data Analytics and Qlik Data Integration.
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ResourcesBI TECHNOLOGY
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In software licence sales, project implementation, technical support & maintenance, training and consultancy with more than 20 years of experience.